You are currently viewing How to Do Keyword Research for a Blog – Step-by-Step Process?

How to Do Keyword Research for a Blog – Step-by-Step Process?

Step 1: Understand Your Blog’s Niche

Before finding keywords, identify your blog’s niche and target audience. Ask:
✅ What topics does my blog cover?
✅ Who is my ideal reader?

Step 2: Brainstorm Seed Keywords

Seed keywords are broad terms related to your blog. For example, if your blog is about digital marketing, seed keywords could be:
✔️ Social Media Marketing
✔️ SEO Tips
✔️ Facebook Ads

Step 3: Use Keyword Research Tools

Find keyword ideas using:
🔹 Google Keyword Planner (Free)
🔹 Ahrefs Keyword Explorer (Paid)
🔹 SEMrush (Paid)
🔹 Ubersuggest (Free & Paid)
🔹 AnswerThePublic (For question-based queries)

Step 4: Analyze Keyword Metrics

Look for:
📌 Search Volume – How many people search for this keyword?
📌 Keyword Difficulty (KD) – How hard is it to rank?
📌 CPC (Cost Per Click) – Useful for monetization potential.

Step 5: Find Long-Tail Keywords

Long-tail keywords are longer and more specific, with less competition.
Example:

  • Short-tail: “SEO” (high competition)
  • Long-tail: “Best SEO tips for beginners” (easier to rank)

Step 6: Check Competitor Keywords

Spy on competitors using Ahrefs, SEMrush, or Ubersuggest to see what they rank for.

Step 7: Use Google Suggestions & Related Searches

Type a keyword in Google Search and check:
✔️ Autocomplete suggestions
✔️ “People Also Ask” section
✔️ Related searches at the bottom

Step 8: Prioritize & Plan Content Around Keywords

Select the best keywords based on low competition, high search volume, and relevance. Create content around these keywords strategically.

Step 9: Track Performance & Update Regularly

Use Google Search Console & Google Analytics to track keyword performance and update content as needed.

How Keyword Difficulty Works in SEMrush:

🔹 0-29 (Easy) – Low competition, easy to rank.
🔹 30-49 (Medium) – Moderate competition, can rank with good SEO.
🔹 50-69 (Hard) – Requires strong SEO and backlinks.
🔹 70-100 (Very Hard) – Highly competitive, needs authority and high-quality content.