Step 1: Understand Your Blog’s Niche
Before finding keywords, identify your blog’s niche and target audience. Ask:
✅ What topics does my blog cover?
✅ Who is my ideal reader?
Step 2: Brainstorm Seed Keywords
Seed keywords are broad terms related to your blog. For example, if your blog is about digital marketing, seed keywords could be:
✔️ Social Media Marketing
✔️ SEO Tips
✔️ Facebook Ads
Step 3: Use Keyword Research Tools
Find keyword ideas using:
🔹 Google Keyword Planner (Free)
🔹 Ahrefs Keyword Explorer (Paid)
🔹 SEMrush (Paid)
🔹 Ubersuggest (Free & Paid)
🔹 AnswerThePublic (For question-based queries)
Step 4: Analyze Keyword Metrics
Look for:
📌 Search Volume – How many people search for this keyword?
📌 Keyword Difficulty (KD) – How hard is it to rank?
📌 CPC (Cost Per Click) – Useful for monetization potential.
Step 5: Find Long-Tail Keywords
Long-tail keywords are longer and more specific, with less competition.
Example:
- Short-tail: “SEO” (high competition)
- Long-tail: “Best SEO tips for beginners” (easier to rank)
Step 6: Check Competitor Keywords
Spy on competitors using Ahrefs, SEMrush, or Ubersuggest to see what they rank for.
Step 7: Use Google Suggestions & Related Searches
Type a keyword in Google Search and check:
✔️ Autocomplete suggestions
✔️ “People Also Ask” section
✔️ Related searches at the bottom
Step 8: Prioritize & Plan Content Around Keywords
Select the best keywords based on low competition, high search volume, and relevance. Create content around these keywords strategically.
Step 9: Track Performance & Update Regularly
Use Google Search Console & Google Analytics to track keyword performance and update content as needed.
How Keyword Difficulty Works in SEMrush:
🔹 0-29 (Easy) – Low competition, easy to rank.
🔹 30-49 (Medium) – Moderate competition, can rank with good SEO.
🔹 50-69 (Hard) – Requires strong SEO and backlinks.
🔹 70-100 (Very Hard) – Highly competitive, needs authority and high-quality content.
