Google Ads is an online advertising platform by Google where businesses can create paid ads to appear on Google Search, YouTube, and other partner websites. It works on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads.
Key Features of Google Ads:
- Ad Types:
- Search Ads – Appear at the top of Google search results.
- Display Ads – Banner ads on websites and apps.
- Video Ads – Shown on YouTube before or during videos.
- Shopping Ads – Display products with images, prices, and links.
- App Ads – Promote mobile apps across Google platforms.
- Targeting Options:
- Keywords (specific search terms)
- Audience demographics (age, gender, location, etc.)
- Interests and online behavior
- Remarketing (targeting previous website visitors)
- Budget Control:
- Set daily or total campaign budgets
- Choose between cost-per-click (CPC), cost-per-impression (CPM), or cost-per-acquisition (CPA)
- Performance Tracking:
- Google Ads provides real-time insights into impressions, clicks, conversions, and ROI.
Why Use Google Ads?
- Increases website traffic and conversions
- Reaches people actively searching for your product or service
- Works for businesses of all sizes with flexible budgeting
Since you have a marketing-related WordPress site, Google Ads can help drive targeted traffic. Are you planning to run a campaign?
