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What is Google Ads?

Google Ads is an online advertising platform by Google where businesses can create paid ads to appear on Google Search, YouTube, and other partner websites. It works on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads.

Key Features of Google Ads:

  1. Ad Types:
    • Search Ads – Appear at the top of Google search results.
    • Display Ads – Banner ads on websites and apps.
    • Video Ads – Shown on YouTube before or during videos.
    • Shopping Ads – Display products with images, prices, and links.
    • App Ads – Promote mobile apps across Google platforms.
  2. Targeting Options:
    • Keywords (specific search terms)
    • Audience demographics (age, gender, location, etc.)
    • Interests and online behavior
    • Remarketing (targeting previous website visitors)
  3. Budget Control:
    • Set daily or total campaign budgets
    • Choose between cost-per-click (CPC), cost-per-impression (CPM), or cost-per-acquisition (CPA)
  4. Performance Tracking:
    • Google Ads provides real-time insights into impressions, clicks, conversions, and ROI.

Why Use Google Ads?

  • Increases website traffic and conversions
  • Reaches people actively searching for your product or service
  • Works for businesses of all sizes with flexible budgeting

Since you have a marketing-related WordPress site, Google Ads can help drive targeted traffic. Are you planning to run a campaign?